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The formula

Preservative, and why a water-based cleaner needs one

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The ingredient every water-based cleaner needs, that nobody thinks about, and that must not be advertised.

Water grows things

A water-based product is a nutrient-bearing aqueous system at room temperature. Bacteria, yeasts and molds grow in it.

The surfactants, the thickener, the fragrance and any plant-derived material are all food. A "natural" formula is frequently a better growth medium than a synthetic one, not a worse one.

And the product is opened, used with wet hands, and refilled, which reinoculates it repeatedly.

What fails without one

Cloudiness, then a smell, then visible growth or a film.

Viscosity loss, as microbes break down the thickener.

And a product that a customer will photograph, because growth in a cleaning product is the most alarming-looking failure in this category.

It does not always show. A contaminated product can look and smell normal, which is why the test is a challenge test rather than a look.

Choosing one

Match it to the pH of your formula: several common preservatives work only in a narrow band, and a strongly alkaline or strongly acidic product rules most of them out.

Check compatibility with your surfactants, particularly cationics.

Use the supplier's stated level. Under-dosing is the commonest failure and it produces a product that survives the shelf and fails in the customer's cupboard.

A chelator helps, because free metal ions reduce preservative efficacy.

And note the products that need less: very high or very low pH, high solvent content, or very high surfactant concentration are all hostile to growth in themselves, which is why a caustic degreaser is a different case from a gentle all-purpose spray.

Keep it off the front of the label

This is the compliance point and it matters.

A preservative protects the product in the bottle. Promoting it as a benefit to the user is an antimicrobial claim, and it is the route by which a compliant cleaner becomes an unregistered pesticide.

It belongs in the ingredient list and nowhere else.

References

No published source. This page is written from practice rather than from published guidance. No extension service or agency publishes on this question for cleaning, so nothing here is cited, and it should be weighed as experience and not as a standard.
Written from the federal regulation and agency guidance named on each page, not from a laboratory or a legal practice. Whether a particular product and a particular label make a cleaner or a pesticide is a determination about your product, and this is not that determination.