What you may legally call it
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Naming in this category is unusually constrained, because the most natural words are the regulated ones.
Three things a name can do
Say what it is for, which is free.
Say what it removes, which is free and is better copy.
Say what it kills, which is a pesticidal claim and needs a registration.
Naming the product
The identity on the label should say plainly what the product is: all-purpose cleaner, glass cleaner, bathroom cleaner, floor cleaner.
A brand name sits alongside that, not instead of it. "Meadowfresh" is a name; somewhere on the panel it has to say what the product is.
And a name that describes the room or the job is doing the job a shelf shopper needs, which is the commercial argument for the same thing.
Naming the performance
Safe territory: heavy duty, powerful, concentrated, streak-free, no-rinse, low-foam, unscented.
Those describe how the product behaves and none of them says anything about microorganisms.
"Deep clean", "professional strength" and similar are marketing language rather than defined terms, and they are unobjectionable as long as they do not imply a performance category you have not earned.
Where a name becomes a claim
A product called Sanitizing Spray is making a pesticidal claim in its name. So is Antibacterial Wipes, Germ Guard, Disinfecting Cleaner.
The name is part of the labeling, and a compliant body panel does not rescue a non-compliant name.
The same applies to a range name. A line called "Protect" invites the reading, and so does anything implying protection from illness.
And it applies to environmental names too: a name implying an environmental benefit is a claim the Green Guides reach, which is the other regime that looks at names.