What to say instead
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The practical page. Every claim a cleaning product wants to make has a compliant version, and the compliant version is usually the better copy.
The substitution is easy
"Kills 99.9% of germs" becomes "cuts through grease and grime".
"Antibacterial" becomes "powerful everyday cleaner".
"Disinfects the kitchen" becomes "for kitchen surfaces, worktops and appliances".
"Kills mold" becomes "removes mold and mildew stains".
"Eliminates odor-causing bacteria" becomes "removes the source of the smell".
Soil, not organisms
The mental rule that makes this automatic: describe what comes off the surface, never what happens to anything living on it.
Grease, grime, soap scum, limescale, burnt-on food, hard water marks, fingerprints, pet mess. All of them are things a cleaner removes and none of them is a microorganism.
Specific beats general
Compliance and good copy point the same way here, which is unusual.
"Kills germs" is a claim everybody makes and nobody believes. "Removes hard water marks from glass without streaking" is specific, checkable and more persuasive.
The specific claim is also the one a customer can verify, which is what produces a repeat purchase.
The claims worth making
What it is for. Surfaces, materials, rooms.
What it removes. Named soils.
How it behaves. Streak-free, no rinse needed, low foam, no residue.
What is in it, factually, with the ingredient list.
What it does not contain, carefully, and read the Green Guides before writing "free from" anything.
How it is made, which is a fact rather than a claim and is the differentiator a small maker actually has.