Adding dye
Updated
A short step with two traps: dosing by eye, and judging the color in the pot.
After the wax, before the fragrance
Dye goes into fully melted wax at melt temperature, where it has heat and time to disperse.
Fragrance goes in later, at the lower addition temperature. Adding both together means one of them is at the wrong temperature.
Stir dye until there is no streaking at all. Powder in particular needs longer than feels necessary, and undispersed powder shows as speckle and can clog a wick.
Dosing
By weight, as a percentage of the batch, even though the percentages are small.
"A few drops" and "half a block" are not specifications, and dye blocks vary. A color you cannot reproduce is a color you cannot sell as a range.
Start lower than you think. It is easy to add and impossible to remove.
Judging the color
Never in the pot. Liquid wax is dramatically darker than the set candle, often by several shades.
Pour a spoonful onto white card, let it set, and judge that in daylight. It takes a minute and it is the difference between a range that matches and one that drifts.
Keep a swatch candle of every approved color to match against.
Dye is a retest
Worth repeating because it is the variable people assume is cosmetic: dye is a solid the wick has to draw through, and a heavily dyed candle frequently needs a different wick from the undyed version.
Test the colored candle you are going to sell, not the clear one you developed.