Wax melts
Updated
The obvious second product, and the one that removes the hardest part of the craft.
No wick, no burn test
A wax melt is scented wax with no wick, warmed by a separate device. No flame, no wick sizing, no melt pool, no F2417 burn testing.
Which removes weeks of development per fragrance. A fragrance you have already tested in a candle can become a melt almost immediately.
It does not remove everything: the warmer gets hot, the melt can be spilled, and fragrance load and IFRA limits still apply.
What changes
A harder wax, because a melt has to hold its shape and snap out of a clamshell.
A higher fragrance load is possible with some waxes, because there is no flame to feed and the whole point is throw.
Throw is the entire product. There is no ritual, no flame, no vessel to admire, so a melt that does not fill a room has no other argument.
The container
A clamshell, which is cheap, stacks and posts flat.
Or a shaped mold sold loose in a bag or a box, which reads more premium and is more fragile.
Either way the shipping economics are transformed: light, unbreakable and flat. This is the product that makes an online candle business work.
Why they sell
Cheaper than a candle, so an easy add to a basket.
No flame, which reaches people who will not have a candle in the house, rentals, families with small children, offices.
And a way to sell a fragrance to somebody who already has your candle, which is the repeat purchase the category otherwise struggles with.