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All Containers›Shop by use case›Non-alcoholic drinks›The half percent›Half of one percent, and what sits either side of itShop all non alcoholic →
The half percent

Half of one percent, and what sits either side of it

On this page5
0.5 percent alcohol by volume. Everything turns on it.

The threshold

Half of one percent alcohol by volume is the line that federal malt beverage labeling is built around. Above it, a malt beverage is labeled as what it is and a tolerance is allowed either side of the stated figure. At or below it, the vocabulary changes and one of the available words brings a required sentence with it.

The tolerance stops at the line

For malt beverages at or above half a percent, the rule permits tolerances around a stated alcohol content, with the caveat that anything labeled as containing 0.5 percent or more may not actually contain less. Below the line the generosity ends: no tolerances are permitted for a malt beverage labeled non-alcoholic, and none are permitted for one labeled alcohol free.

Which is the part that catches people

A producer used to a tolerance on a stated ABV assumes some latitude exists on the claim as well. It does not. If the label says non-alcoholic the product must be under half a percent, measured, with nothing to fall back on. If the label says alcohol free the product must contain no alcohol, and again with nothing to fall back on.

And it decides which agency you are talking to

The practical consequence for a small producer is that the rule you are reading depends on where you sit against the line, and the documentation you keep has to be able to show it. That is a testing and records question rather than a packaging one, and it is the reason the three terms on the next pages are worth separating carefully before any label art is drawn.

References

27 CFR 7.65, Alcohol content. (d): "The terms “low alcohol” or “reduced alcohol” may be used only on labels of malt beverages containing less than 2.5 percent alcohol by volume." (e): "The term “non-alcoholic” may be used on labels of malt beverages only if the statement “contains less than 0.5 percent (or .5%) alcohol by volume” appears immediately adjacent to it, in readily legible printing, and on a completely contrasting background." (f): "The term “alcohol free” may be used only on malt beverages containing no alcohol. No tolerances are permitted for “alcohol free” malt beverages."
Written from 27 CFR 7.65 and from the catalog as it stood on 20 October 2026. That section governs what may be said about alcohol content on a malt beverage label; it is quoted rather than paraphrased because the exact wording is the whole point. Nothing here is a determination that any product complies, nothing here covers the separate rules that apply to wine and distilled spirits, nothing here addresses state law on how and to whom these drinks may be sold, and no container on this shelf is claimed to be rated for internal pressure or for heat treatment. Confirm both against the item and with whoever reviews your labels.