What to charge
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The least formulaic pricing in the estate, because every unit is different.
There is no formula
No cost-plus. A specimen that cost a tank of fuel and a Saturday can be worth a hundred times a specimen that cost the same.
Which means price is set by comparison rather than by calculation, and the skill is knowing the comparisons.
What actually sets a price
Species and its rarity. Locality, and whether it is classic. Quality: form, lustre, color, completeness. Aesthetics. Size class. Damage. Provenance.
Damage is a large downward mover and the one sellers most often discount too little for.
Locality and provenance are the biggest upward movers and the ones that are pure documentation.
Building your own reference
Go to shows and look at what things are marked at, then at what they sell for, which is not the same.
Watch completed auction results rather than asking prices.
Keep a note of what you paid for comparable material, which is the reference that matters most and the one you already own.
And ask dealers. Most will tell you how they priced something if you ask as a buyer.
Pricing to sell
Price the specimen in front of you, not the one you hoped to find.
Discount damage properly and say why, which makes the price credible.
Price self-collected material on what it is, not on what the trip cost.
And be willing to be wrong: material that does not sell in a season is priced wrong, presented wrong or in the wrong channel, and holding it has a storage and condition cost.