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Beekeeping
All Containers›Shop by use case›Beekeeping›Selling it›What to chargeShop all honey and bee products →
Selling it

What to charge

By Dwight Davis, Founder

Updated

On this page6
There are published national honey prices and they are not what you should charge. Knowing the difference between a producer average and a market stall is the difference between pricing your honey and pricing somebody else's.

What the national numbers actually say

USDA reports United States honey prices at $3.05 per pound in 2025, up 27 percent from $2.41 in 2024, with recent wholesale around $2.98 per pound. Production was 116 million pounds from 2.41 million colonies, averaging 48 pounds per colony.

Those are bulk producer prices, in drums, sold to packers. They are the floor of the entire market and they have almost nothing to do with a jar with your name on it. If you price from that number you have priced yourself as a commodity supplier while doing retail work.

Why yours is different

A jar at a farmers market is a different product from a drum at a packing house. It carries a label, a local story, a person standing behind it and a container that cost real money. Direct sales routinely run at several times the producer average, and that gap is the entire reason to sell retail rather than in bulk.

What it is not is free money. The premium is paying for the jar, the label, the market fee, the Saturday and the fact that you carried it.

Start from cost per jar, not from the national price

For a one pound jar, which is a 12 fl oz container, the inputs are: the container, the lid, the label, your honey at whatever it cost you to produce, and your time. Oklahoma State publishes breakeven calculations for exactly this, including per-container economics for 8 ounce and 1 pound sizes.

Two things people leave out. Their own labor, which makes every batch look profitable until they count the hours. And the jars that do not sell, which at a market is a real fraction and has to be carried by the ones that do.

Sizing the price across the range

  • 8 oz is the impulse size. Price it so somebody buys it without thinking.
  • 1 lb is the default. This is the price people remember and compare.
  • 2 lb and up should not be proportional. A repeat buyer expects a break, and you save on the second label and the second jar.
  • Wholesale is a different conversation entirely, and the margin has to survive somebody else taking their half.

What moved in 2025, and why it matters to you

Prices rose 27 percent while production fell 14 percent and colony numbers fell 7 percent. That is a supply story rather than a demand story, and it is the environment you are pricing into: less honey about, and buyers who have already seen the price go up in a shop.

References

USDA National Agricultural Statistics Service (March 2026). Honey. nass.usda.gov
Oklahoma State University Extension. Beginning Honey Beekeeping Equipment and Associated Costs; Beekeeping Multiproduct Costs and Break-even Calculations. extension.okstate.edu
USDA Economic Research Service. Economic Effects and Responses to Changes in Honey Bee Health (ERR-246). ers.usda.gov
National figures are USDA producer and wholesale averages and are not what you will get at a market stall. Prices and availability of containers were observed 2026-08-14 and are checked again when you order.