Balms and salves
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Why it works for beekeepers
You already have the wax. Rendered cappings are clean, pale and fragrant, which is the grade you want for anything going on skin. A balm uses very little of it per unit, so a small amount of wax makes a large number of tins.
It also sells all year, unlike honey, and it sells to the same person at the same stall.
Wax is the structure
A balm is oil held solid by wax. More wax gives a firmer balm; more oil gives a softer one. That ratio is the whole formulation decision and it is worth testing in small batches, because a balm that is too hard will not transfer and one that is too soft collapses in a pocket in July.
Beeswax melts around 145F. Heat gently, over water, never directly, for the same reason as rendering: scorched wax cannot be recovered and hot wax is a fire risk.
Containers
Balm is poured warm and set in its container, so the container is a mold as well as packaging. That makes it the same problem as candles rather than the same problem as honey: it has to take a warm pour and it has to release the product in use.
Tins and twist-up tubes are the two answers. Tins suit salves and thicker balms that are applied with a finger. Tubes suit lip balm and anything meant to be applied directly.
The regulatory line, and it is a real one
Describe what it is and what it is made of. Do not describe what it does to a condition.
Where to start
One formulation, in tins, in a small batch, sold beside the honey. Find out whether your market wants it before ordering tubes in quantity, and read your state's cosmetic requirements before you label anything.