What a plant-based alternative actually is
Updated
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How it is made
Plant material is hydrated, broken down, extracted into water and then separated from the solids. What remains is a suspension of fine particles and dissolved material that wants to settle, which is why commercial products contain stabilizers and why homemade ones separate in a day.
The dairy regulations do not reach it
The mandatory pasteurization rule covers milk and milk products. A plant beverage is neither, so it is governed by the general food rules rather than the dairy ones. In practice these products are still heat treated, because a wet, low-acid, nutrient-rich liquid is exactly what spoilage organisms want.
Which does not make it easier
It keeps the cold chain, the short shelf life and the equipment, and it swaps a settled rule for an unsettled naming question. Makers who come to it expecting the simple version of a dairy business are usually surprised by how much of the difficulty was never about the regulations.
Separation is the defining problem
Without a stabilizer these products separate quickly, and a shake-before-use instruction only goes so far with a buyer who poured a glass of water with sediment in it. Deciding whether to stabilize is the central formulation decision and it has a label consequence, because stabilizers appear in the ingredient list.
Nutrition is a formulation decision, not an inherent property
Calcium, vitamin D and protein in these products are usually added rather than present, which is the entire subject of the naming guidance on the next page. A buyer substituting it for milk is making a nutritional assumption the product may not support.
Taste the base before you decide the sugar
Different plant materials give very different base flavors, and much of the sugar in commercial products is covering one. Starting from a base you actually like reduces how much you need to add, which is both a cost and a label advantage.