Case packing and shipping
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Lip balm is the easiest product in the estate to ship and the easiest to ruin in transit, for the same reason: it is small and it melts.
Small, light and heat-sensitive
A case of several hundred tubes is a parcel, not a pallet, which makes distribution cheap and simple.
The constraint is entirely thermal. Nothing else about the product is fragile.
The heat problem
A delivery van in July runs far above the point at which any lip balm softens. A mailbox in the sun is worse.
A softened tube does not usually return to its original shape: it slumps, the top rounds over, and it may bloom on cooling. The customer receives a product that looks defective.
Which makes the summer formula a shipping decision as much as a product one, and makes a note on the dispatch page about warm-weather delivery a reasonable thing to write.
Packing a case
Upright, in a divider or a tray, so tubes do not lie on their sides. A tube on its side that softens sets with a flat.
Full cases rather than part-full with space to move, and an outer that is not black, because a dark carton on a loading dock in the sun is an oven.
Label the case with the batch code. It costs nothing and it is what makes a recall a phone call.
Shipping to a customer
A tube travels well in a padded envelope, which is most of why this category works online.
In hot months, consider dispatching early in the week so nothing sits in a depot over a weekend, and say so on the order confirmation rather than after a complaint.