What tea is, and what it is not
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One plant, many products
Green, white, oolong, black and pu-erh are all made from the same plant. What distinguishes them is processing: how the leaf is handled after picking, how much it is allowed to oxidize, and how it is dried or aged. That is a different mental model from coffee, where the variety and origin do more of the work.
Oxidation is the main variable
Green tea is processed to stop oxidation quickly; black tea is allowed to oxidize fully; oolong sits between. The word fermentation is used loosely in the trade for this, and for most teas it is not a fermentation at all, which is worth knowing before writing copy that repeats the trade usage.
Pu-erh genuinely is fermented
It involves microbial activity and deliberate aging, which makes it the exception to the paragraph above and a genuinely different product with different storage requirements. It is also the one tea where age is usually a selling point rather than a problem.
The federal board of tea experts is gone
For ninety-nine years imported tea was inspected against federal standards by a Board of Tea Experts. The Tea Importation Act of 1897 was repealed by the Federal Tea Tasters Repeal Act of 1996, and imported tea is now handled under the general food law like everything else.
Which leaves the general rules
Statement of identity, net quantity, ingredients, allergens where relevant, and the responsible party. There is no composition to meet and no grade to claim, so the honesty of the description is doing all the work.
Tea keeps far better than coffee
It is dry, it is not off-gassing, and its enemies are moisture, air and absorbed smells rather than a short freshness window. That makes the packaging problem simpler and the business much less dependent on speed of distribution.