Whole bean or ground
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What grinding does
It converts a small number of relatively protected particles into a very large number of fully exposed ones. Every reaction described on the staling page accelerates, the volatile aromatics escape immediately, and the remaining degassing happens at once rather than over days.
Which is why the dates should differ
Selling ground and whole bean with identical best-before dates is technically simple and is not honest about the product. A shorter date on the ground version is the correct answer and it is also a reason to explain the difference to customers rather than hide it.
Most buyers still want ground
Which is worth accepting rather than arguing with. A grinder is a purchase and a habit, and plenty of people will never make it. Selling ground coffee well, in smaller formats and fresher, is a better response than telling customers they are doing it wrong.
Grind for the method, and say so
The correct grind for an espresso machine, a filter cone and a French press are very different, and a bag labeled simply ground is a guess. Naming the method it was ground for removes the most common cause of a customer concluding the coffee is bad.
Smaller formats for ground
If the product has a shorter life, the container should hold less of it. A large bag of ground coffee is a container that spends most of its life part-empty, and the second half is a different product from the first.
The bulk shelf is whole bean territory
The canisters and pails we stock for this suit beans in storage, where the protection of the intact bean is doing real work. Keeping ground coffee in a large bulk container is possible and it is working against the product.