The five products
On this page10
Room spray
The core product. Sprayed into the air, judged on how the scent opens and how long it lasts, and the one most likely to be bought as a gift.
Linen spray
Sprayed onto bedding and ironing. It has to dry without marking and without leaving anything that transfers, which puts more weight on the carrier than the room version does.
Fabric refresher
Sprayed onto upholstery and clothing between washes. The customer problem is a smell in fabric, which is where a pesticidal claim becomes tempting.
Closet freshener
Sprayed into an enclosed space or onto a sachet. Long and slow rather than bright, and often sold alongside moth products, which are pesticides and a different regime.
Car freshener
A small bottle for an enclosed, hot, sunlit space. Heat and UV are harder on the product here than anywhere else in the five.
The archetype covers all five
30 to 250 mL, narrow neck, fine mist. Water-thin mist, fine mist sprayer with a dip tube. For once the taxonomy says exactly what the craft does and needed no correcting.
Which makes range-building unusually easy
One carrier, one bottle family, one sprayer, five scents and five sets of directions. The differentiation is in the fragrance and the label rather than in the packaging.
Directions are where the five diverge
Hold at arm's length and mist the air. Mist bedding and allow to dry before use. Test on an inconspicuous area first. Those three sentences are most of what separates a room spray from a linen spray from a fabric refresher.
And the fabric ones need a warning the others do not
Anything sprayed onto a textile can mark it. Silk, untreated linen and some dyes are the usual casualties, and a patch-test instruction is both honest and the thing that prevents a complaint.