The container decides the serving
On this page11
The rule in one sentence
A product packaged and sold individually that holds less than 200 percent of the applicable reference amount must be considered a single-serving container, and the entire content must be labeled as one serving.
Which means the jar is a labeling decision
Not a volume decision with a labeling consequence somewhere downstream. The size you pick determines what the label may declare, directly.
And the reference amount is not yours either
It comes from a table. Syrups are 30 mL for all syrups, so 200 percent is 60 mL, and a 2 oz bottle at 59 mL sits under the line.
So two adjacent sizes behave differently
The 2 oz bottle is a single-serving container and the whole thing is one serving. The 4 oz bottle at 118 mL is nearly four reference amounts and declares servings normally.
Which is why this property leads with the arithmetic
Most packaging decisions are about fit, chemistry or shelf appeal. This one is about a threshold, and you can be on the wrong side of it by one millilitre.
There is a middle band as well
A product holding 200 to 300 percent of the reference amount requires dual-column labeling. Between 150 and 200 percent the dual column is permitted and voluntary.
Three bands, and the container picks
Under 200 percent, the whole package is one serving. 200 to 300 percent, two columns. Over 300 percent, ordinary per-serving labeling.
And for a dosed product that is not a formality
A label that declares the entire container as one serving is making a statement about the whole contents at once. That is a different communication from a per-piece declaration.
What this property can and cannot answer
It can answer the liquid leaves, because our capacity field is in millilitres and so are those reference amounts. It cannot answer gummies, chocolate or baked goods, whose reference amounts are in grams.
That gap has its own page
Because it is a real limit on what a volume-based catalog can tell a buyer, and it should be stated rather than worked around.