The shelf
On this page11
What is here
328 rows: 145 containers and 183 closures. 250 to 976 mL with a median of 473, which is the right volume range and nothing else about it is right.
By material
124 PET and 21 glass. For a carbonated product under pressure in long storage, PET is the wrong wall and the ratio is backwards.
By family, which gives the game away
46 PET boston rounds, 27 PET packer bottles, 22 PET imperial bullet cosmos, 8 glass boston rounds, 5 honey containers, 5 PET cylinder rounds. None of those is a beer bottle.
The necks confirm it
43 at 24-410, 35 at 28-410, 26 at 45-400, 16 at 28-400. All continuous thread finishes, and a beer bottle takes a crown finish.
And the closures are all seals
107 continuous thread polypropylene lids, 17 spouted caps, 16 metal CT caps, 15 flip top caps, 11 metal lug or twist caps. Nothing retains carbonation.
The spouted and flip top caps are a hint
32 between them, which are dispensing closures for a sauce or a syrup. They are on this shelf because the volume range matched.
By color
56 clear, 34 amber, 20 white, 16 blue, 8 green, 5 black, 4 dark amber. Amber and green are the beer colors and together they are 42 of 145.
Which is the one axis that half works
Light strikes beer and amber glass is the traditional answer. We have 8 glass boston rounds, not amber beer bottles.
Buyability, as a snapshot
78 of 145 available and 67 not. 72 quote only, which is half the shelf. 44 full case only.
Half the shelf is quote only
Which on a shelf that cannot serve the category is a second reason not to start here.