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The bar itself

Additives: clays, exfoliants and milk

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Everything added after the oils and the lye, and each kind brings its own failure.

Four kinds of addition

Things that color, things that scratch, things that add sugars, and things that are there for the label.

All four change the batch, and the third changes it violently.

Clays

Kaolin, bentonite, French green, rhassoul.

They color gently, add slip, and are widely used as an anchor for fragrance.

Disperse in a little water or oil before adding, or they clump and streak. Dry clay stirred into a traced batch is a speckled bar.

And they accelerate trace, sometimes markedly, which matters if you were planning a swirl.

Exfoliants

Oatmeal, poppy seed, coffee grounds, pumice, seeds, salt.

Two rules. Not too sharp: anything with an edge scratches rather than exfoliates, and walnut shell in particular has a reputation for it.

Not too much: a heavily loaded bar crumbles and sheds in the shower.

Salt is its own product: a salt bar needs a very high coconut content and must be cut early, because it sets hard and fast and will shatter if left.

And remember what an exfoliant does to the label: describing it as exfoliating the skin is a cosmetic claim, while saying the bar contains oatmeal is a fact.

Milk, honey and sugars

The additions that cause the most trouble, and for one reason: sugars generate heat.

Milk, honey, beer, fruit purée and sugar all react with the lye and add heat on top of the reaction's own, which produces overheating, cracking, volcanoing and scorched, orange, ammonia-smelling soap.

The controls: freeze the milk and add lye slowly to the slush, keep everything cool, do not insulate, and consider refrigerating the mold.

These additions are also the ones most likely to be in the product name, which means the batch that is hardest to control is the one you have promised somebody.

References

No published source. This page is written from practice rather than from published guidance. No extension service or agency publishes on this question for soap, so nothing here is cited, and it should be weighed as experience and not as a standard.
Written from the federal regulation and FDA and CPSC guidance named on each page, not from a laboratory or a legal practice. Whether a particular product and a particular label make exempt soap, a cosmetic or a drug is a determination about your product, and this is not that determination.