Sizes, from a 250 mL additive to a gallon
Updated
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The two thresholds that exist
177 mL, above which a brake fluid container needs the sealing requirements, and 19 L, above which the do-not-refill caution is not required. This shelf sits entirely between them, so both answers are fixed for everything on it.
The additive bottle
A few hundred milliliters, dosed per tank or per sump, bought as a single-use item. Flip tops and spouts matter here and the label space is tight for a product that may carry a specified signal word and two specified statements.
The one-liter service pack
The common brake fluid format: enough for a bleed, small enough to be bought fresh, and consistent with a product that says store it only in its original container.
The gallon jug
3,785 mL, which is coolant and washer fluid territory. Handling becomes the design problem: a handle, a stable base, and a closure that opens with one hand while the other holds the weight.
Weight is a real constraint at the top end
A gallon of glycol is heavy enough that a jug is tipped rather than lifted, which makes the pour geometry and the spout more important than at any smaller size. It also makes the carton and the pallet pattern a genuine cost.
Freshness argues against the big pack for brake fluid
The whole point of the inner seal is that the fluid has not taken up water. A part-used gallon defeats that, which is why the service pack exists and why the rule tells users to keep the container tightly closed.
Cost the pack, not the liter
Filling, labeling, sealing and the label test are close to flat per unit, so a small additive bottle carries far more packaging cost per liter. Decide what each format has to earn rather than reading one number across.