Commonly available
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The phrase
Cannot be duplicated with commonly available materials or through commonly available processes.
Which is relative, not absolute
A material or a process is commonly available or not depending on the state of the world, and the state of the world changes.
So the bar rises as packaging improves
A feature that was hard to reproduce when it was new becomes a stock item, and at that point it stops being distinctive by design.
The induction seal is the clearest example
It is now about the most widely available tamper feature there is, and 53 of our 128 closures carry one.
Which does not make it useless
It is still a barrier to entry that shows interference, and it still satisfies the first limb of the definition.
It is the distinctiveness limb it struggles with
And the regulation anticipated that by offering the identifying characteristic as the alternative.
So the two limbs divide the work sensibly
Construction for the rare case, and printing for the ordinary one. A stock package plus your own mark is the designed route.
And printing has the same relative quality
A pattern is easier to approximate than a logo, and a logo easier than a registered trademark. The examples are not equivalent.
Which is a reason to use the strongest available
A registered trademark on a seal is both the hardest to duplicate and the one with a separate remedy if somebody tries.
And the examples in the regulation are ordered
A pattern, a name, a registered trademark, a logo, a picture. Five illustrations of an identifying characteristic, and they are not equally hard to reproduce.
Which gives a practical ranking
Use the one that is hardest to duplicate and easiest to notice. A mark nobody recognizes is a weak indicator even if nobody can copy it.
None of this is a judgment we can make for you
Whether a particular feature is duplicable with commonly available materials is a question about the market, and we publish a liner type.