The warning most makers have not read
On this page9
What 740.10 requires
A cosmetic whose safety has not been adequately substantiated carries that warning, and it goes on the principal display panel where a buyer will see it.
What makes it unnecessary
Substantiating the safety of the product. MoCRA already requires the responsible person to maintain records supporting adequate safety substantiation derived from scientifically robust methods, so the work that removes this warning is work you owe anyway.
The conspicuousness rule applies to it
Warnings appear prominently and conspicuously compared with the other words, statements, designs and devices on the label, in bold type on a contrasting background, in letters not less than 1/16 inch.
Which means it cannot be hidden
Not set in the same weight as the ingredient list, not reversed out of a busy photograph, not tucked under the fold of a wrap label. The standard is that an ordinary individual is likely to read and understand it under customary conditions of purchase and use.
Small packages have a route, not an exemption
Where a package is too small to meet the requirements, the regulation contemplates a petition to the Commissioner for an alternative. That is a process, and it is not the same as the requirement not applying.
Why this page exists
Because it is the requirement most likely to be missed entirely. A maker who has carefully built an ingredient list and a net quantity statement can still be shipping a product that should be carrying this sentence and is not.
What substantiation looks like in practice
MoCRA asks for records derived from scientifically robust methods, and does not require animal testing. For a small range built from well characterised cosmetic ingredients at conventional use levels, the work is documentary: what is in it, at what concentration, with what support for each of those being safe at that level on that part of the body.
Do it before the artwork, not after
If the answer turns out to be that the safety is not substantiated, the front panel needs a sentence it was not designed around, in bold, on a contrasting background, at a minimum type size. That is a layout change rather than a text change, and it is cheaper to discover before the print run than after it.