The tin, and the sizes it comes in
On this page8
Why a tin rather than a jar
It is shallow, it is light, it goes in a pocket, and it opens with a thumbnail while the other hand is holding a beard. A glass jar does none of those things, and the customer notices every one of them.
What is on this shelf
Nine steel round tins inside the balm window: two at 0.25 oz, two at 1 oz and five at 2 oz, one of which is gold rather than silver. The black rectangular tin sits alongside them.
And what the catalog holds beyond it
The round tin range runs 0.25, 1, 2, 4, 8, 10 and 12 oz. The sizes above 2 oz fall outside the balm window and are there for a larger product, a shave soap or a body butter rather than a beard balm.
The rectangular tin
A 3.5 oz rectangular tin in black and in copper. A different shape entirely, and the one to look at for a product that wants to read as a gift rather than as a daily carry.
The lid is part of it
A slip lid tin has no separate closure and never will, which means there is nothing further to specify and nothing to pair. It also means a tin does not seal the way a threaded jar does, so a balm that softens in a warm bag can find its way out of one.
0.25 oz is a sampler, not a product
It is the right size for a market giveaway or a sample mailed with an order, and the wrong size to sell as a mustache wax, which is a 0.5 to 1 oz product in practice.
Label area is the constraint again
A 2 oz round tin has a lid and a curved wall and very little flat surface. The four mandatory label elements still apply at full type size, so plan the label against the lid diameter before committing.