Who the ban reaches
On this page11
The ban applies to consumer products as the statute defines them
Products customarily produced or distributed for sale to, or for the use, consumption or enjoyment of, consumers in or around a household, in schools, in recreation, or otherwise.
And then the scope section extends it past the point of sale
In addition to products sold directly to consumers, the ban applies to products which are used or enjoyed by consumers after sale.
With a list of where that happens
Paints used in residences, schools, hospitals, parks, playgrounds, and public buildings or other areas where consumers will have direct access to the painted surface.
Direct access to the painted surface is the operative phrase
Not ownership, not purchase. The question is whether a person can touch the film, which is consistent with the exposure route the figure is set against.
Which brings a trade purchase inside the ban
A painter buying paint for a hospital corridor is not a consumer, and the paint is still within scope because consumers will have direct access to the result.
And it explains the exemption list from the other side
Industrial building and equipment maintenance coatings, traffic and safety marking, billboards, road signs and industrial identification marking are surfaces consumers do not habitually touch.
The motor vehicle carve out is different in kind
Paints and coatings for motor vehicles and boats are not included because they are outside the statutory definition of consumer product, which is a jurisdictional answer rather than an exposure one.
The Commission also recorded why it chose a ban
It found that no feasible consumer product safety standard under the Act would adequately protect the public from the risk. So a ban rather than a performance standard was a reasoned choice and the part says so.
And the part ties itself to another statute for enforcement
Any ban or rule promulgated under 1303.1 is to be considered a regulation promulgated under or for the enforcement of section 2(q) of the Federal Hazardous Substances Act.
Which is why the labeling requirements point there too
The placement, conspicuousness and contrast of the required label statements must comply with the Federal Hazardous Substances Act requirements at 16 CFR 1500.121, rather than being specified again here.