It did not survive the refills
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The thread wore out
A closure taken on and off weekly for two years is a different duty cycle from a bottle opened once. Threads strip, and a bottle that will not seal is finished.
The pump failed before the bottle
Which is the usual order. A lotion or foamer pump has moving parts and a dip tube, and it is the component that decides how long the unit lasts.
So sell replacement closures
A shop that can sell a new pump for an old bottle keeps the bottle in service. Standardising on one or two necks is what makes that possible: 194 containers here are 24-410.
It was washed in water that was too hot
PET softens well below the temperature a dishwasher reaches. A customer told to sanitise between refills will put it through a dishwasher, and it will deform.
Which has to be on the label
Hand wash, warm water, air dry. Three words that are the difference between a hundred fills and ten.
Residue built up
A bottle refilled without being emptied and cleaned carries old product into new. For a surfactant it is cosmetic; for anything with a shelf life it is not.
And it changes the tare
Which connects the two halves of this property. A dirty container weighs more than its recorded tare and the customer is paying for the difference.
The label came off
A bottle in a shower or under a sink, wet weekly. An unlabelled refill bottle is a safety problem in a house with children and a guessing game in any house.
Test the way a customer will use it
Fill, empty, wash, refill, twenty times, by hand, with wet hands, and drop it once on a hard floor. That is the actual duty cycle and it is nothing like a single-use bottle test.
Then state the number you measured
Not a hundred because it sounds good. Whatever survived the test, which is a claim you can stand behind and a customer can check.