The PET question
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The objection, stated fairly
Somebody shopping a zero waste category is usually trying to buy less plastic. A shelf that is two thirds PET looks like it has missed the point.
What the refill model actually changes
Not the material of the container, but the number of times it is used. A bottle filled fifty times is forty-nine bottles that were never made, whatever it is made of.
Which makes durability the environmental specification
The right question is how many fill cycles a container survives, not what resin it is. A PET bottle that lasts two years beats a glass one that breaks in a month.
And PET is genuinely good at this
Light to carry, hard to break, and it survives being dropped on a tiled bathroom floor by somebody with wet hands. Those are the failure modes a refill bottle actually faces.
Weight is an environmental cost too
A heavy container is freight on the way to the shop and effort for the customer carrying it back and forth. A refill bottle gets transported many more times than a single-use one.
Where glass genuinely wins
Anything oily, anything with essential oils, anything the customer wants on display, and anything that will be washed in very hot water. Two glass containers here, so we cannot serve that.
HDPE is the quiet answer
152 containers. More chemically tolerant than PET, squeezable, and the standard resin for household liquids. For a detergent or a cleaner it is usually the better choice.
The honest position
We sell plastic containers, and in a refill model the plastic container is doing the environmental work rather than undoing it. That argument holds only if the container lasts.
So sell the refill count, not the resin
A shop that tells a customer the bottle is designed for a hundred fills is making a claim the customer can check, which is better than a claim about the material.
And do not claim what you cannot show
Recyclability, recycled content and biodegradability are measurable properties with evidence behind them. If you have the evidence say it; if not, say what the container is and what it does.