Two ways to earn the word
On this page13
The first way
Provide a system for the collection and refill of the package. Which means the container comes back to you and goes out again.
That is an operation, not a product decision
Reverse logistics, cleaning, inspection and refilling. A long way from choosing a bottle.
The second way
Offer for sale a product that consumers can purchase to refill the original package. Which is a product decision and is the ordinary route.
And it means a second SKU
The dispensing container and the refill. Both have to exist and both have to be available to the people who bought the first one.
Which is why the shelf is bimodal
57 of 83 containers under 120 mL and 26 over 946 mL. The small one is what the customer keeps and the large one is what they buy again.
The section gives two examples
One where a container is labeled refillable a set number of times with no collection program established, and one where a fabric softener is sold in a handy refillable container with larger bottles available in the same market area.
Those are described rather than quoted here
Only the operative sentences were obtained verbatim. The examples are in the section and the citation is on the page.
The second example carries a geographic condition
Larger bottles available in the same market area. So availability is local, not national, which matters for a maker selling in one region.
And the first shows that capability is not the test
A container that genuinely can be refilled a set number of times still fails if nobody can return it.
So the word describes an arrangement
Which is the whole lesson, and it transfers to any claim about what a package can become.
Our shelf supports the second route well
A 59 mL dispensing container and a gallon refill, in four materials, with 141 plain lids and 3 spouted caps to pour with.
And supports the first route not at all
Because a collection system is a business, not a purchase, and nothing in a container catalog provides one.