Sixty percent
On this page15
The rule
It is deceptive to misrepresent, directly or by implication, that a product or package is recyclable.
And the qualification standard
Marketers should clearly and prominently qualify recyclable claims to the extent necessary to avoid deception about the availability of recycling programs and collection sites to consumers.
With a defined threshold
The term substantial majority, as used in that context, means at least 60 percent.
Which is unusual in guidance about claims
Most of it is about impressions and reasonable consumers. This is a percentage, and a specific one.
So the question has an answerable form
Are programs and collection sites available to at least 60 percent of consumers, or are they not.
And it is a question about geography, not materials
A resin is recyclable in principle everywhere and collected in practice in some places. The threshold is about the second.
Which is why a specification cannot answer it
Our Recyclable field records a product attribute and the threshold is about program coverage. Those are different facts.
Clearly and prominently is the other half
A qualification buried in small print is not a qualification. Which brings the type size properties back into view.
And our shelf has four materials to think about
26 HDPE, 24 PP, 20 Glass and 13 PET, which is the most balanced mix in this library and four different collection pictures.
Glass and PET are the familiar two
HDPE is widely collected and polypropylene much less so. All four are recyclable as materials and that is not the test.
So the material choice affects the claim you can make
Which is a genuine selection criterion and one our data does not help with beyond naming the resin.
And the threshold is about consumers, not about places
Available to at least 60 percent of consumers rather than in 60 percent of localities. A dense city with a program counts for more than a county without one.
Which makes it a question about your market
Not a national fact. A maker selling in one region answers it for that region, which is the same local framing the refillable example uses.
Name the resin, and qualify the claim yourself
We publish the material on every container. The availability research is not ours and our Yes should not be read as it.