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The hazard label

Contrast, and how a label fails

On this page8
Every letter can be the right height and the label can still misbrand the product.

The requirement

Conspicuous and legible type, in contrast by typography, layout or color. Three routes to the same end, and a label needs to achieve it by at least one of them.

The named failure

Color combinations lacking sharp contrast. Black on dark blue is the example that gets cited, and it is exactly the kind of choice a designer makes to keep a warning from dominating a package.

Obscured or rendered inconspicuous

Cautionary material obscured or rendered inconspicuous by design elements, vignettes or surrounding text misbrands the product. The standard is about the effect on a reader rather than about any single measurable property.

Which makes it the hardest rule to self-assess

Type size you can measure. Separation you can measure. Whether the warning reads as a warning against a busy photographic background is a judgment, and the person who designed the label is the worst placed to make it.

Consistency within the hazard statements

All the hazard statements have to match each other in size, style and color or boldness. A second hazard set a little lighter than the first, for balance, breaks that.

A practical test

Print it, put it on the shelf among competitors at normal distance, and ask somebody who has not seen it what the warning says. If they have to look for it, the standard is not met regardless of what the ruler says.

And test it on the actual substrate

A warning that contrasts well on screen can disappear on a clear label applied to an amber bottle, or on a kraft stock. The substrate is part of the color decision and it is usually chosen after the artwork.

References

16 CFR 1500.121, the placement and conspicuousness rules for hazardous substance labeling. The signal word, the statement of principal hazard and the instruction to read other cautions are "blocked together within a square or rectangular area" on the principal display panel and "separated on all sides from other printed or graphic matter"; type size is set by panel area; signal word and hazard statement are in capitals with a letter height to width ratio no greater than 3 to 1; and cautionary material "obscured or rendered inconspicuous" misbrands the product. law.cornell.edu
Written from 16 CFR 1500.14(b)(8), 1500.121 and 1700.14, and from the catalog as it stood on 17 October 2026. Whether a particular product is an art material, what its chronic hazard labeling should say, and whether its closure must be child resistant are determinations about a specific formula; the first of those is a question for a toxicologist by regulation, and nothing here substitutes for one.