The label failed
On this page10
A geographic brand name that does not qualify
And no qualifying statement. It is the most expensive failure here because the name is on the trademark, the domain, the distributor listing and the customer's memory.
A back label that creates a misleading impression
Not a false statement, which people check, but an impression, which people do not. The standard reaches both and the second is where careful producers get caught.
A health implication
Usually accidental, in a sentence about tradition, wellbeing or the Mediterranean. The prohibition is about statements as to the effects on health of alcohol consumption and it does not require the claim to be explicit.
A foreign quality term on American wine
Qualitatswein and Kabinett are named in the regulation. The instinct to borrow a term that signals quality is exactly what it is written against.
"Old" used as a description
Permitted only as part of a brand name. Old Vine, Old World and similar phrases in body copy are worth checking rather than assuming.
The sulfite declaration omitted
Because nobody tested and everybody assumed the wine was below 10 parts per million. Fermentation produces sulfur dioxide without anybody adding any.
And the label that lifted
An adhesive not specified for wet conditions, on a bottle that lives in an ice bucket. It takes most of the mandatory information with it, since in wine the back label carries it.
Proof on the filled, chilled bottle
Not on flat artwork. Print it, apply it, fill it, chill it, and look at it the way a customer will.
Most of these are caught by one reading
Hand the finished label to somebody who did not write it and ask what it claims. The geographic implication, the health adjacency and the quality borrowing all surface immediately to a reader who is looking for them.