Boxed wine and spritzers
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Boxed wine
A bag inside a carton with a tap. Three litres is on the list of authorized sizes and five litres is an even litre, which is why those two are what the format is sold in.
The packaging is three suppliers
A bag converter, a tap supplier and a carton converter. None of them is a bottle supplier, and nothing in this catalog serves any of the three.
Its advantage is oxygen
The bag collapses as wine is drawn, so the remaining wine is not exposed to a growing headspace. That is a genuine technical advantage over a part-finished bottle rather than a convenience story.
Wine spritzer
Wine with added carbonation and usually flavouring, sold in small single-serve formats. Its class and type designation depends on what has been added and in what proportion.
Which is where 250 mL matters
An authorized standard of fill, a natural single serve, and the one size where this catalog has real depth at thirteen containers.
Carbonation is still a pressure question
A spritzer in a container not rated for it is a hazard. The 250 mL containers on this shelf are not pressure-rated, and that is the limiting fact rather than the capacity.
Single-serve is a growing category
It solves a real problem, which is that a bottle is a commitment. For a small producer it is also a way into venues and events that do not want to open bottles.
And the label gets no smaller
Brand name, class and type, alcohol content, name and address, net contents, sulfites and the Government Warning on a 250 mL container. That is the hardest layout in this property.