Choosing a size
On this page10
Is it on the list
Binary, and the first filter. Twenty-five sizes below three litres and even litres at four and above.
Does the trade recognise it
750 mL and 1.5 L everywhere, 375 mL widely, 250 mL increasingly. Anything else needs explaining in every conversation with a distributor for the life of the product.
What does it cost to ship
Glass is heavy and wine is heavy. A case of twelve 750 mL bottles is close to 18 kilograms, and the shipping cost per bottle is a real part of whether a direct-to-consumer model works.
Can you actually buy it
Which is where this catalog is honest. Our shelf has one container at 750 mL, six at 500 mL and thirteen at 250 mL. For a classic wine bottle the supplier is a glass house.
250 mL is the interesting one here
Single-serve wine is a growing format, it is an authorized standard of fill, and it is the one size where this catalog has real depth at thirteen containers.
Though not in glass
Those thirteen are predominantly PET. For a wine that is a real decision about oxygen barrier and shelf life rather than only about perception, and it is one the format has been having for years.
Lead with one size
Each size is a bottle, a label layout, a case count and a listing. A first release is one size and the second is a decision made after the first one sells.
And the second size is usually smaller
A 375 mL half bottle or a 250 mL single serve gets a cautious customer to try a wine they will then buy at full size. That works better in this category than a larger format at a discount.
Large formats are a gift business
A 1.5 litre magnum sells on occasion rather than on value, which means it needs presentation, a box and a reason. It is a different product from the same wine at 750 mL.