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Spirits
All Containers›Shop by use case›Spirits›The products›Vodka, gin and agaveShop all spirits →
The products

Vodka, gin and agave

By Dwight Davis, Founder

On this page10
Clear glass is a decision about the product, not just about the package.

What they share

A liquid the customer can see through, which puts the glass, the fill level and any sediment on display in a way an aged spirit never is.

Clarity is a quality signal here

Haze from chill filtration, botanicals settling in a gin, or anything in suspension is visible on a shelf. That is a production question the packaging cannot hide.

Fill level is visible too

On a clear bottle the headspace is part of the presentation. Two bottles filled to the same net contents but with different headspace read as different quantities, which matters when they sit side by side.

Infused spirits are the small producer entry

An infusion starts from a purchased neutral spirit, which removes the still from the equation. It is a different regulatory position from distilling and a far lower capital one.

Liqueurs add sugar and colour

Which brings the colour and sweetener disclosures into play: FD&C Yellow No. 5, cochineal extract or carmine, and aspartame all have their own label statements if present.

The label competes with the liquid

On a clear bottle a large label hides the product and a small one leaves the mandatory information nowhere to go. That tension is the central design problem in this half of the category.

Which argues for a back label

Name and address and net contents may go anywhere. Moving them to the back, read through the liquid, is a common and legal way to keep the front clear, and it works better on a clear spirit than on an aged one.

But the field of vision stays together

Only two of the mandatory items may move. Brand name, class and type and alcohol content stay on one face, so the front label has a minimum size however clean you want it.

Gin is where class and type gets interesting

What may be called gin, and what distinguishes one designation from another, follows from production method. For a producer experimenting with botanicals and base spirits, the designation is worth settling before the brand is named after it.

References

27 CFR 5.63, mandatory label information. Brand name, class and type designation and alcohol content appear in the same field of vision, so that "all of the pieces of information can be viewed simultaneously without the need to turn the container". Name and address and net contents may appear anywhere on the container, and the net contents "may be blown, embossed, or molded into the container". law.cornell.edu
27 CFR 5.203(a), the standards of fill: "The following metric standards of fill are authorized for distilled spirits, whether domestically bottled or imported" — 3.75 L, 3 L, 2 L, 1.8 L, 1.75 L, 1.5 L, 1.0 L, 945 mL, 900 mL, 750 mL, 720 mL, 710 mL, 700 mL, 570 mL, 500 mL, 475 mL, 375 mL, 355 mL, 350 mL, 331 mL, 250 mL, 200 mL, 187 mL, 100 mL and 50 mL. law.cornell.edu
Written from 27 CFR 5.63, 5.203, 16.21 and 16.22, and from the catalog as it stood on 17 October 2026. Distilled spirits are federally permitted and separately regulated by every state; label approval, permits and formula approval are outside what these pages cover, and nothing here is a substitute for TTB guidance on a specific product.