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The label

What must appear on the label

On this page9
Some of it is placed by the regulation and the rest is yours.

The three that travel together

Brand name, the class and type designation, and alcohol content. All three in the same field of vision.

What a field of vision is

The regulation is explicit: all of the pieces of information can be viewed simultaneously without the need to turn the container. On a round bottle that is roughly the width you can see at once, which is less than people assume.

The two that may go anywhere

The name and address of the bottler, distiller or importer, and the net contents. Anywhere on the container, which includes a back label or a neck label.

And net contents may be in the glass

It "may be blown, embossed, or molded into the container". On a custom bottle that removes a line from the label permanently, and it is a decision taken when the mould is made rather than when the label is designed.

Class and type is not a marketing phrase

It is a designation drawn from the regulations, and what a product may be called follows from how it was made. Deciding the name before confirming the designation is a common and costly sequence.

Plus the disclosures that apply to your formula

The regulation separately requires statements for neutral spirits percentage, wood treatment, age, state of distillation for certain whiskeys, FD&C Yellow No. 5, cochineal extract or carmine, sulfites and aspartame. Which of those apply is a question about your formula.

And the Government Warning, separately

It sits apart from all of the above, with its own placement and legibility rules, and it is quoted rather than written.

Design the mandatory block first

The field of vision and the warning together are a fixed demand on the bottle. Lay them out at the correct sizes on the actual panel, then put the brand design in what is left.

References

27 CFR 5.63, mandatory label information. Brand name, class and type designation and alcohol content appear in the same field of vision, so that "all of the pieces of information can be viewed simultaneously without the need to turn the container". Name and address and net contents may appear anywhere on the container, and the net contents "may be blown, embossed, or molded into the container". law.cornell.edu
27 CFR 16.21, the health warning statement, required verbatim: "GOVERNMENT WARNING: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems." law.cornell.edu
Written from 27 CFR 5.63, 5.203, 16.21 and 16.22, and from the catalog as it stood on 17 October 2026. Distilled spirits are federally permitted and separately regulated by every state; label approval, permits and formula approval are outside what these pages cover, and nothing here is a substitute for TTB guidance on a specific product.