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The label

Legibility

On this page9
The regulation specifies how firmly the label must stick, which is unusual enough to be worth reading twice.

Type size by container

Containers of 237 mL or less: minimum 1 mm. Above 237 mL through 3 L: minimum 2 mm. Above 3 L: minimum 3 mm. Measured as type size, and the thresholds are volume thresholds rather than panel area ones.

Which makes 237 mL a design boundary

A 250 mL bottle takes the 2 mm minimum and a 200 mL bottle takes 1 mm. Those two sizes are adjacent on the list of standards of fill and they are not adjacent in what they demand of the label.

Characters may not be compressed

With a maximum density tied to the type size: 40 characters per inch at 1 mm, falling to 12 characters per inch at 3 mm. That closes the obvious escape route of setting the warning in a condensed face.

Contrasting background

The statement must be readily legible under ordinary conditions and on a contrasting background. Reversed out of a dark photograph, or set in a tint close to the stock, does not satisfy it.

And the label must resist removal

Labels are affixed so that they cannot be removed without thorough application of water or other solvents. A label that peels cleanly from a cold bottle with a fingernail is not meeting that.

Which is a specification for the adhesive

It has to survive refrigeration, condensation, an ice bucket and a wet bar towel, and still be hard to lift. Brief the label supplier on that requirement by name rather than describing the bottle.

Test it cold and wet

Chill the labelled bottle, put it in water, leave it, and then try to lift the label. Most adhesive failures in this craft are discovered in a bar rather than in a warehouse.

The front label fails the same way

The requirement is about labels affixed to containers of alcoholic beverages. A brand label lifting at the corner is a presentation disaster before it is anything else, and the same adhesive decision covers both.

References

27 CFR 16.22, legibility of the health warning. Minimum type size of 1 mm for containers of 237 mL or less, 2 mm above that through 3 L, and 3 mm above 3 L; "GOVERNMENT WARNING" in capitals and bold with the remainder not bold; characters not compressed, at a maximum density of 40 characters per inch at 1 mm falling to 12 at 3 mm; readily legible under ordinary conditions on a contrasting background; and labels affixed "in such manner that they cannot be removed without thorough application of water or other solvents". law.cornell.edu
27 CFR 16.21, the health warning statement, required verbatim: "GOVERNMENT WARNING: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems." law.cornell.edu
Written from 27 CFR 5.63, 5.203, 16.21 and 16.22, and from the catalog as it stood on 17 October 2026. Distilled spirits are federally permitted and separately regulated by every state; label approval, permits and formula approval are outside what these pages cover, and nothing here is a substitute for TTB guidance on a specific product.