Oil separation, and the choice behind it
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Why it happens
Grinding releases the oil that was inside the nut, and the resulting mixture is solids suspended in liquid fat with nothing binding the two. Gravity does the rest over days or weeks. A finer grind slows it and does not stop it, and neither does any amount of mixing at the time of filling.
What stops it
A stabilizer: a fat that is solid at room temperature and holds the rest in a network. The peanut butter standard of identity names hydrogenated vegetable oils as the permitted stabilizing ingredient, which is exactly what the large manufacturers use and exactly what a natural product leaves out. Palm oil is the common choice where a label wants to avoid hydrogenation.
It is a positioning decision
Separation reads as natural and minimally processed to one buyer and as a defect to another, and both readings are reasonable about a product they were not told about. Nothing on the shelf distinguishes them, so the label has to.
Say it on the jar
A line saying that oil separation is natural and to stir before use turns a complaint into a signal of authenticity. It costs a few words of panel and it is the single cheapest fix in this property.
The jar shape makes stirring easier or harder
A straight-sided jar can be stirred to the bottom with a knife. A jar with a shoulder traps product where a knife will not reach, so the oil that separated never gets fully recombined and the last third of the jar is dry. This is one of the few places where the container shape changes how the product performs in use rather than how long it lasts.