The dilution rule, and why your instruction matters
Updated
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What it says
Where the label, packaging or accompanying literature specifically states that the product should be diluted before use, the VOC content limits apply to the product only after the minimum recommended dilution has taken place.
Which means a concentrate is measured diluted
A product sold at ten times strength with a clear instruction to dilute is assessed as the diluted liquid, not as what is in the bottle. That is a genuine and intended consequence, and it is why concentrates are common in this category.
And the minimum dilution is the one that counts
If you recommend a range, the weakest dilution in it is the relevant one. The regulation is measuring the most concentrated way you told somebody to use the product, which is the conservative reading and the right one.
The exception closes the obvious loophole
Minimum recommended dilution expressly does not include recommendations for incidental use of a concentrated product on limited special applications such as hard-to-remove soils or stains. So a note saying to use it neat on stubborn marks does not reset the calculation.
Which makes the instruction a compliance document
Changing a dilution ratio on the label, or adding a line about using it stronger for tough jobs, can change where the product stands. That makes label copy something to review against the formula rather than tune for marketing.
And it has to be stated specifically
The provision applies where the label specifically states the product should be diluted. A vague suggestion is not the same as an instruction, and a product relying on this provision needs the instruction to be clear and prominent.
Treat the instruction as a controlled document
If the limit applies after the minimum recommended dilution, then the wording of that instruction is part of the compliance position and not marketing copy. Changing a ratio, adding a stronger-mix suggestion or simplifying the directions all change the number the product is measured against.