The mother, and what live vinegar means in a bottle
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What it is
A cellulose matrix produced by the acetic acid bacteria. It is not mold, it is not spoilage and it is not a sign that something went wrong. In a bottle it looks like a cloudy disc or strands suspended in the liquid, and it continues to form slowly in an unpasteurized vinegar.
Why it divides buyers
A customer buying raw, unfiltered cider vinegar expects it and reads its absence as a sign the product was processed. A customer buying a wine vinegar for a kitchen reads the same thing as sediment and sends it back. Both are reasonable readings of a product they were not told about.
So the label is the whole answer
If you are leaving it live, say so on the bottle in plain words, and treat that as part of the product rather than a disclaimer. If you are filtering or pasteurizing, you have a clear, stable product and you have given up the raw claim. Either is a good product; neither survives being unstated.
It keeps working in the bottle
An unpasteurized vinegar is still a live system, which means more mother will form on a shelf and the appearance of a bottle changes over its life. That is worth knowing before a retailer calls about stock that looked different when it arrived.
Clear glass shows everything
A live vinegar in a clear bottle displays its sediment to every passing shopper, which is a presentation decision as much as a preservation one. This is one of the few places in the property where a dark bottle is chosen for what it hides rather than for the light it blocks.