There was no permit
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How it happens
A maker finds a supplier who will sell them denatured alcohol, buys some, and starts. The permit requirement is not obvious from a supplier’s website and it is not something a packaging catalog mentions.
What the rule requires
Filing an application on Form 5150.22 for, and obtaining, a permit on Form 5150.9, before commencing business. Both for withdrawing and using specially denatured spirits and for dealing in them.
The exposure is tax, not a fee
All the laws and regulations for non-denatured alcohol, including those requiring payment of the distilled spirits tax, apply to specially denatured alcohol used in violation, and the person who did so is required to pay that tax.
Which scales with volume
So the longer it runs the larger it gets, and a small operation that grows is increasing an unrecorded liability rather than discovering a fixed one. That asymmetry is why this belongs at the start.
Lead time is the practical problem
An application with supporting data is not a same-week exercise, so a product plan that assumes alcohol is simply a purchased ingredient has the schedule wrong from the beginning.
There are formats that avoid it
Perfume oil and solid perfume use no alcohol at all, and both have real shelves here: 60 glass containers with 40 dropper assemblies, and 47 jars. For a first product that is a legitimate route rather than a compromise.
Ask the supplier what they require of you
A reputable supplier of specially denatured alcohol will ask for your permit, because dealing in it has its own permit requirement. A supplier who does not ask has told you something about themselves.
It is the one problem here with no packaging workaround
A bottle choice cannot fix it and a different closure cannot fix it. Either the permit exists or the formula has to change to one that uses no specially denatured spirits at all.