The stick bound, or slumped
Updated
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Too hard binds
A firm base grips the tube wall and the elevator has to shear it to move. The customer twists harder, the mechanism strips, and the product is unusable with most of it still in the tube.
Too soft slumps
A soft base extrudes past the elevator rather than riding on it, so product gets behind the mechanism and the stick sinks when it warms. Both failures are about fit between your base and that specific tube.
Temperature decides which one you get
A base that behaves in a cool room binds in a cold one and slumps in a hot car. So the test is not a single condition, it is the range the product will actually see.
Fill temperature matters too
A deodorant stick is filled warm and sets in the tube. Pouring too hot can distort a plastic mechanism; pouring too cool gives a poor surface and shrink cavities that show as the stick is used.
Which is why the tube has to be the real one
Mechanisms differ between suppliers in thread pitch, elevator fit and wall stiffness. A formula tuned to one tube is not tuned to another, and there are three deodorant containers in this catalog rather than a family.
Test by using it, over weeks
Filled, set, then twisted up and down repeatedly, left warm, left cold, and left standing. Every failure here is mechanical and appears in use rather than on a bench.
Or choose the jar instead
A cream in a 2 oz jar has no mechanism to fail, and the 13 PP jars on this shelf plus the 253 on the cream shelf are a much wider choice. For a first product that is often the better route.