The words you may use
Updated
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The identity statement
The labeling contains the established name of the drug, if any, and identifies the product as an "antiperspirant". So the word itself has to appear; calling it a deodorant and nothing else does not satisfy the paragraph.
The Uses phrase
Under the heading "Uses", the labeling states one of "decreases", "lessens" or "reduces", then "underarm", then one of "dampness", "perspiration", "sweat", "sweating" or "wetness". Three choices by five, and that is the required statement.
One optional addition about stress
The labeling may state that it also decreases, lessens or reduces underarm dampness, perspiration, sweat, sweating or wetness due to stress. Same menu, same structure.
Duration claims need 20 percent
For products that demonstrate standard effectiveness, which the paragraph defines as 20 percent sweat reduction, over a 24-hour period, the labeling may state "all day protection", "lasts all day", "lasts 24 hours" or "24 hour protection".
"Extra effective" needs 30 percent
For products that demonstrate extra effectiveness, defined as 30 percent sweat reduction. And a product demonstrating extra effectiveness sustained over 24 hours may make both sets of claims.
With one stay worth knowing about
At 69 FR 61149, 15 October 2004, the limitation of the enhanced duration claim to 24 hours in paragraphs (b)(3) and (b)(5) was stayed until further notice. A regulation with a stay on it is exactly the kind of thing to check currently rather than assume.
Other truthful statements are allowed, narrowly
Other truthful and nonmisleading statements describing only the established uses may be used, subject to the misbranding provisions and the prohibition on unapproved new drugs. That is a narrow permission, not an open one.