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What goes wrong

The format does not exist here

Updated

On this page8
Six of the eleven leaves have no container here, and the archetype promises a component we stock once.

What the archetype says

Loose pigment or powder, sifter fitment, static cling is the nuisance. That is an accurate description of a loose mineral powder and it is applied to all eleven leaves including mascara.

The sifter exists once

Measured across all 2,150 products there is one sifter in the catalog: a 43 mm natural polypropylene spice sifter disc, filed under Accessories. The shelf has 4 containers on 43-400. That is the whole sifter story and it was not made for makeup.

And four formats are simply absent

Zero products match compact. Zero match palette. Zero match mascara. Zero match wand. A pressed eyeshadow, a palette, a mascara and a brow wand all need components that are not in this catalog.

What is here instead

54 jars and packers from 7 to 150 mL for loose product, and 9 airless pump sets at 15 mL, 50 mL and 100 mL for an emulsion. Those are real answers for loose powder and for foundation or concealer.

Airless is genuinely good for a foundation

It keeps air off an oxidation-sensitive emulsion and dispenses a controlled dose without a dip tube. For a liquid foundation or concealer it is the format the category has largely moved to.

So the honest division

Loose pigment, setting powder and the loose forms of blush, bronzer and highlighter are served. Foundation, concealer and primer are served by airless. Pressed pans, palettes, mascara and brow wands are not, and no jar substitutes.

We would rather say it than sell a jar

A shelf that confidently offers the wrong container is worse than one that offers nothing, because it looks like an answer. Naming the gap is the useful thing available to us.

References

21 CFR 701.3(f), the alternative to strict descending order: ingredients other than color additives above 1 percent in descending order, then those at not more than 1 percent without respect to order, then color additives without respect to order of predominance. law.cornell.edu
29 CFR 1910.1200, Hazard Communication, which sets what a shipped container of a hazardous chemical carries and requires a safety data sheet. law.cornell.edu
Written from federal regulation and from measured catalog data, not from a formulation bench. Whether a given color additive is listed for a given use, including use in the area of the eye, is a question about that listing in 21 CFR parts 73, 74 and 82. Nothing here is a determination about a specific colorant.